HELLO! HELLO! HELLO!

DESIGN DEGREE SHOW : A SIMPLE BRIEF

Every end of the semester, the Department of Graphic Design of the Faculty of Art and Design UiTM Malaysia welcomes hundreds of visitors to the annual Degree Show which showcases the final year graphic students' artworks within the design department.

This exhibition showcases the final artwork of the bachelor degree students of the university. The artworks will be enormously varied in accordance to the varying design expertise and experience of each group of students from different core modules such as advertising, illustration, corporate, as well as multimedia.

The work is also presented in diversified forms, from an assortment of evidence on research-based to practice-based, to prototypes, and finally to the finishing artwork.

This show is to encourage the students to redefine their own design practices and thus to ‘sell’ and directly introduce them to the industry. From their research, they are constantly encouraged to question the limitations and constraints of their own practices and consider other ways of working.

All of the students whose work are to be presented here have risen to this challenge with dedication and maturity, and should be commended as such.

Welcome to the exhibition!

WHY 'ESSENCE'?

'Essence' is the heart. The one that brings the beats and the one pumps the blood. It is a necessity and without it, the identity is lost.

And the 'essence' of Graphic Art and Design is the combination of advertising, multimedia, illustrations and corporate design. It is the utmost important fundamental of the body and the body is us, the loyal citizens of Graphic Art & Design. We eat, drink, sleep, think and dream it.

And now we proudly share it with you our essence.

Maybe you will eat, drink, sleep, think and dream it too. :)